@data{jae.2022326.0707007985,
author = {Hummel, Patrick and McAfee, Preston},
publisher = {ZBW - Leibniz Informationszentrum Wirtschaft},
title = {loss-functions-for-predicted-clickthrough-rates-in-auctions-for-online-advertising},
year = {2017},
version = {1},
url = {https://journaldata.zbw.eu/dataset/loss-functions-for-predicted-clickthrough-rates-in-auctions-for-online-advertising},
doi = "10.15456/jae.2022326.0707007985" 
}