@data{jae.2022319.1305384817,
author = {Chintagunta, Pradeep K. and Nair, Harikesh S. and Sukumar, R.},
publisher = {ZBW - Leibniz Informationszentrum Wirtschaft},
title = {measuring-marketingmix-effects-in-the-3264-bit-videogame-console-market},
year = {2009},
version = {1},
url = {https://journaldata.zbw.eu/dataset/measuring-marketingmix-effects-in-the-3264-bit-videogame-console-market},
doi = "10.15456/jae.2022319.1305384817" 
}