@data{jae.2022319.1305777641,
author = {Ching, Andrew T. and Erdem, Tülin and Keane, Michael},
publisher = {ZBW - Leibniz Informationszentrum Wirtschaft},
title = {the-price-consideration-model-of-brand-choice},
year = {2009},
version = {1},
url = {https://journaldata.zbw.eu/dataset/the-price-consideration-model-of-brand-choice},
doi = "10.15456/jae.2022319.1305777641" 
}