@data{jae.2022319.1305191607,
author = {Fok, Dennis and Paap, Richard},
publisher = {ZBW - Leibniz Informationszentrum Wirtschaft},
title = {modeling-categorylevel-purchase-timing-with-brandlevel-marketing-variables},
year = {2009},
version = {1},
url = {https://journaldata.zbw.eu/dataset/modeling-categorylevel-purchase-timing-with-brandlevel-marketing-variables},
doi = "10.15456/jae.2022319.1305191607" 
}