cracker.asc
Creators:
Richard Paap
;
Philip Hans Franses
From the dataset abstract
In this paper we propose a dynamic multinomial probit model in order to estimate the long-run and short- run effects of marketing mix variables on brand choice. The latent variables,...
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Metadata
| Field | Value |
|---|---|
| Format | text/plain |
| License | CC-BY 4.0 |
| URL | https://journaldata.zbw.eu/dataset/8cdb263a-71eb-4136-9e0a-c31326a14caa/resource/f230eadf-878b-4bdd-a211-22ad7336b444/download/cracker.asc |
| Last updated | November 10, 2022 |
| Created | November 10, 2022 |
