readme.cek.txt
Creators:
Andrew T. Ching
;
Tülin Erdem
;
Michael Keane
From the dataset abstract
The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and purchase...
Source: The price consideration model of brand choice (replication data)
Metadata
| Field | Value |
|---|---|
| Format | text/plain |
| License | CC-BY 4.0 |
| URL | https://journaldata.zbw.eu/dataset/c6f33428-3385-43bb-9ea4-42cd0a2096d8/resource/cea5e3ff-0cd5-499b-adad-9650ab6fc717/download/readme.cek.txt |
| Last updated | November 15, 2022 |
| Created | November 15, 2022 |
