Datasets Activity Stream About 1 dataset found Newest Oldest Relevance Name Ascending Name Descending Last Modified Go Publication Year: 2009 None: 3 Formats: ZIP Andrew T. Ching ; Tülin Erdem ; Michael Keane The price consideration model of brand choice (replication data) The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and... DOI:10.15456/jae.2022319.1305777641 TXT ZIP
