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Consumer price evaluations through choice experiments (replication data)
We collect experimental choice data and estimate preferences for mobile phones with a special focus on measuring consumer price evaluations when consumers face difficult choice... -
Bayesian estimation of random-coefficients choice models using aggregate data...
This article discusses the use of Bayesian methods for estimating logit demand models using aggregate data. We analyze two different demand systems: independent samples and... -
Modeling category-level purchase timing with brand-level marketing variables ...
Purchase timing of households is usually modeled at the category level. However, many potential explanatory variables are observed at the brand level. To explain interpurchase... -
Frugal IV alternatives to identify the parameter for an endogenous regressor ...
A review of the econometric literature on instrumental variables (IV) estimation shows that the performance of traditional IV estimation relies critically on the quality of the... -
Measuring marketing-mix effects in the 32/64 bit video-game console market (r...
We investigate the short- and long-run effects of prices and software availability on the category-level diffusion of 32/64-bit video-game consoles in the USA. We adopt an... -
The price consideration model of brand choice (replication data)
The workhorse brand choice models in marketing are the multinomial logit (MNL) and nested multinomial logit (NMNL). These models place strong restrictions on how brand share and... -
Do randomized-response designs eliminate response biases? An empirical study ...
Out of the toolbox of survey methods for obtaining honest answers to sensitive issues, the method of randomized responses (RR) has proven to be the most effective one. So far,...
