readme.vb.txt
Creators:
Demetrios Vakratsas
;
Frank M. Bass
From the dataset abstract
The increasing availability of customer-level data and the willingness of marketers to customize the timing of their offers to consumers makes the accurate segment-level description of...
Source: A segment-level hazard approach to studying household purchase timing decisions (replication data)
Metadata
| Field | Value |
|---|---|
| Format | text/plain |
| License | CC-BY 4.0 |
| URL | https://journaldata.zbw.eu/dataset/f57f64aa-ecb8-4be9-a4d4-ef6bbe3b5919/resource/6c23c392-d11d-4bdf-b2d5-956ee0d3cb00/download/readme.vb.txt |
| Last updated | November 10, 2022 |
| Created | November 10, 2022 |
