purch.txt
Creators:
Dennis Fok
;
Richard Paap
From the dataset abstract
Purchase timing of households is usually modeled at the category level. However, many potential explanatory variables are observed at the brand level. To explain interpurchase times one...
Source: Modeling category-level purchase timing with brand-level marketing variables (replication data)
Metadata
| Field | Value |
|---|---|
| Format | text/plain |
| License | CC-BY 4.0 |
| URL | https://journaldata.zbw.eu/dataset/f206c12a-0362-4cf0-949e-75bae8c01a08/resource/38112698-7af0-4d56-9490-cfbe9a24e521/download/purch.txt |
| Last updated | November 15, 2022 |
| Created | November 15, 2022 |
